Privacy Policy

Last Updated: April 1, 2025

Welcome to Opulent Health, Beauty And Wellness LLC ("we," "us," or "our"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website opulenthbw.com (the "Site") and use our services, including our appointment booking and SMS messaging services facilitated through providers such as Aesthetic Records. This policy is intended to comply with applicable U.S. federal and New York State privacy laws.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

Personal Information: Personally identifiable information, such as your name, postal address, email address, and telephone number, that you voluntarily provide to us when you register for services, book an appointment, or communicate with us. For New York residents, this includes "private information" as defined under the SHIELD Act (e.g., name combined with social security number, driver's license number, or account number, credit or debit card number, in combination with any required security code, access code, or password that would permit access to an individual’s financial account; or biometric information).
Appointment Information: Details related to appointments you schedule with us, including the date, time, type of service, and any notes you provide.
Communication Data: Information you provide when you contact us, including for customer support, or when you respond to surveys or communications from us. This includes records of SMS messages and emails exchanged.
Usage Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
Mobile Device Data: If you access the Site from a mobile device, we may collect device information such as your mobile device ID, model, manufacturer, and potentially location data if you authorize it.
Information from Third-Party Services: We may receive information about you from third-party service providers, such as Aesthetic Records, which we use to facilitate appointment bookings and communications. We use this information to provide and improve our services.

2. How We Use Your Information

We use the information we collect or receive:

To create and manage your account and provide our services to you.
To schedule, confirm, remind, and manage your appointments.
To communicate with you, including responding to your inquiries, sending service-related communications (via email and SMS messages, such as appointment confirmations, reminders, and updates), and providing customer support.
To send you newsletters, promotional materials, and other information about our services, only with your explicit consent where required by law (particularly for marketing SMS messages under the TCPA).
To request feedback and contact you about your use of our Site and services.
To improve the efficiency, operation, and security of our Site and services.
To monitor and analyze usage and trends to enhance your experience.
To notify you of updates to our Site, services, or policies.
To comply with applicable legal obligations, including responding to lawful requests from government authorities, and to resolve disputes.
To prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations:

By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process (such as a subpoena or court order), to investigate or remedy potential violations of our policies, to protect the rights, property, and safety of Opulent Health, Beauty And Wellness LLC, our users, or others, or as otherwise required or permitted by U.S. federal or New York State law.
Third-Party Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and SMS messaging services (e.g., Aesthetic Records). These providers are contractually obligated to safeguard your information and are restricted from using your personal information for any purpose other than to provide services for us, in line with requirements such as the NY SHIELD Act.
Marketing Communications: With your express consent (particularly for SMS marketing as required by the TCPA), we may share your information with third parties for marketing purposes. You have the right to opt-out of these communications at any time.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
We Do Not Sell Personal Information: We do not sell your personal information as the term "sell" is commonly understood.

4. SMS Messaging Services (TCPA Compliance)

We utilize SMS messaging to provide you with appointment confirmations, reminders, and other important service-related information. For marketing messages, we will obtain your express written consent.

Consent for Informational Messages: By providing your mobile phone number for our services, you consent to receive informational SMS messages from us related to your appointments and our services.
Consent for Marketing Messages: We will obtain your separate express written consent before sending you any SMS messages for marketing purposes.
Opt-Out: You can opt-out of receiving SMS messages at any time by replying "STOP" to any message you receive from us. You may also opt-out by contacting us directly at ‪(845) 202-0520‬ or info@opulenthbw.com.
Message and Data Rates: Standard message and data rates from your mobile carrier may apply to any SMS messages sent or received.
Frequency: The frequency of messages will vary depending on your appointment schedule and our service updates.

5. Tracking Technologies & Cookies

Cookies: We may use cookies, web beacons, and other tracking technologies on the Site to help customize and improve your experience. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.
Website Analytics: We may use third-party service providers, such as Google Analytics, to monitor and analyze Site traffic and usage. These services may use cookies and other tracking technologies to collect and analyze data.
Do Not Track Signals: Some web browsers transmit "Do Not Track" signals. Currently, there is no industry standard for how to respond to these signals, and we do not currently alter our practices when we receive a Do Not Track signal. We will continue to monitor developments in this area.

6. Data Security (NY SHIELD Act Compliance)

We are committed to protecting the security of your personal information. We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect the security, confidentiality, and integrity of the personal information we collect, in accordance with applicable laws, including the New York SHIELD Act. However, please be aware that despite our best efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, for as long as your account is active, or as needed to provide you services. We will also retain and use your information to the extent necessary to comply with our legal obligations (e.g., tax laws, resolving disputes, enforcing our agreements), and then securely delete or anonymize it.

8. Your Rights and Choices (U.S. / New York)

Depending on applicable U.S. and New York law, you may have certain rights regarding your personal information:

Access to Your Information: You may request access to the personal information we hold about you.
Correction of Your Information: You may request that we correct any inaccurate or incomplete personal information.
Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions in those emails. You can opt-out of marketing SMS messages as described in Section 4.
Managing Cookies: You can manage cookie preferences through your browser settings.

To exercise any of these rights or choices, please contact us using the contact information provided below. We will respond to your request in accordance with applicable law. We will not discriminate against you for exercising any of your privacy rights.

9. Children's Online Privacy Protection Act (COPPA)

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information from our records promptly. If you believe we might have any information from or about a child under 13, please contact us.

10. Links to Other Websites

Our Site may contain links to other websites not operated or controlled by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

Opulent Health, Beauty and Wellness LLC

2686 W Main St, Suite 1N Wappingers Falls, NY 12590, USA

Email: info@opulenthbw.com

Phone: ‪(845) 202-0520‬

Website: opulenthbw.com